How to manage new leads from external listing platforms

Classpass

Classpass is an app where users subscribe to a membership and they can use membership credits to book appointments or classes to hundreds of Classpass' business partners. Movers and Shakers Dance Academy only uses Classpass to get a lead to find us and try a class.

The student support specialist is in charge of monitoring Classpass activities.

Important: Leads who already tried a class are not allowed to book a class again using this platform.

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When a new lead reserves a spot in Classpass

The only way for us to communicate to a Classpass lead is through the platform. When we get a reservation for a class, the first thing we do is send them an email (through Classpass). Below is the template:

Hi {Lizzie}! {VA name} here with Movers and Shakers Dance Academy. Our {Salsa 102 program} which starts at 8pm is located at {The Balcony on Beverwil}.

{Studio Location}:

The Balcony on Beverwil

9618 W Pico Blvd Suite 507, Los Angeles, CA 90035

👉 Watch this video to find the studio: https://youtu.be/ypAPAf4WZw0?si=_F2X1i481Zqq-1yX

To confirm your reservation for this class, please text our director Danny at 310 595 4006. Thank you!

The student will have to text Danny/sales rep to confirm their Classpass reservation to try a class. Danny will connect with the student and ask them to register on the site. Update their CRM record once they submit their registration.

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When Danny/sales rep confirms Classpass user's trial class

If their reservation is confirmed for a trial class, they are invited to register on the website and write a note about the set-up. There's no need for the student to pay $20 deposit for Classpass trials.

Step 1. Add their name to the master list, same section where we put all other trial students/hot leads. Write $0 in the payment amount and type "Classpass" for Payment Details column. Leave the payment date empty. Agreement date, as usual, is the date they registered on the Mas site.

Step 2. Just like regular trial class students, create a reminder to ask how they felt after class and clarify what level was recommended to them. Also make sure to update "Class to try" field.

Step 3. On the day of their trial class, student support specialist needs to mark the student present in the class list on Classpass. The attendance log will be enabled 30 minutes before the class start time and will remain enabled until 11:59 pm. Please create a reminder in CRM to do this.

Step 4. Treat them like any regular lead/student moving forward.

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